Embedded hardware was democratized. Advanced tooling was not.

For semiconductor companies

Every engineer who can afford better tools is more likely to succeed with your silicon. Accessible trace strengthens your ecosystem, helps FAEs solve harder problems, improves new-device launches, and gives customers a reason to use capabilities already designed into your chips.

For investors

The opportunity is not limited to taking share from incumbent tools. It is converting non-consumption into a new market: hardware revenue, recurring software licensing, strategic distribution, ecosystem partnerships, and a product family that expands from debugging into validation and automation.

For engineering teams

Capabilities that were previously difficult to justify become part of the normal workflow: instruction trace, deterministic replay, RTOS visualization, reproducible execution records, collaborative debugging, and automated hardware-in-the-loop verification.

For the ecosystem

Better access produces better engineers, faster adoption, more ambitious products, and a broader customer base for advanced tooling. The goal is not cheaper tooling for its own sake. It is world-class visibility at a price that matches the market now building embedded systems.

Venture and strategic investors

Funds and angels investing in developer tools, industrial software, robotics, semiconductors, and engineering infrastructure. We value partners who understand that the best technical tools can become durable platforms and industry standards.

Semiconductor companies

Silicon vendors that want advanced tooling available to more than their largest-volume customers. Lowering the cost of trace and observability makes your devices easier to adopt, debug, support, and teach across startups, universities, consultancies, and growing engineering teams. Partnerships can include early silicon enablement, internal licenses, launch support, technical integration, and co-marketing, without exclusivity.

Embedded engineering teams

Organizations building embedded products at scale. Join as an early customer, design partner, or strategic investor and help define the workflows your engineers will eventually use across development, validation, and hardware-in-the-loop testing.

Basic debugging for everyone. Advanced tooling for enterprise budgets.

A developer can evaluate powerful microcontrollers for tens of dollars, but accessing their most capable trace features can require thousands of dollars in dedicated hardware and enterprise software. That mismatch has left most engineers relying on breakpoints, printf, partial logs, and whatever functionality ships with an inexpensive development board.

Existing vendors built excellent products for customers willing and able to pay enterprise prices. We see the larger opportunity in everyone who never became a customer at all: startups, independent engineers, smaller product teams, universities, consultants, and organizations that need advanced visibility but cannot justify the traditional cost.

Our competition is not only another premium debugger. It is the decision to buy nothing, accept limited visibility, and keep debugging the hard way.

Help make advanced tooling available to the rest of the market.

Whether you invest in developer infrastructure, manufacture silicon, or build embedded products, we want to work with partners who see the opportunity in the engineers enterprise tooling never reached.

This goes directly to me. I can share the deck, product roadmap, commercial model, and a demonstration of the stack running on real hardware.